International Management - 67196 Words

This page intentionally left blank International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited†¦show more content†¦The advent of social networking and other media has transformed the way citizens interact and how businesses market, promote, and distribute their products globally. The same can be said for mass collaboration efforts occurring through digital, online technology for the development of new and innovative systems, products, and ideas. Both social networking and mass collaboration bring new power and influence to individuals across borders and transform the nature of their relationships with global organizations. As in the past, these developments underscore and reinforce the importance of understanding different cultures, national systems, and corporate management practices around the world. Students and managers now recognize that all business is global and that the world is now interconnected not only geographically but also electronically and psychologically; it is hard to imagine any business or nonbusiness organization that is not directly affected by globalization. Yet, as cultural, political, and economic differences persist, savvy international managers must be able to develop a global mindset in order to effectively adjust, adapt, and navigate the changing landscape they face on a day-to-day basis. In this new eighth edition of International Management, we have taken care to retain theShow MoreRelatedInternational Management4838 Words   |  20 Pagesdifferences between internati onal, global, and multidomestic companies? Multinational company : An organization with multi country affiliates, each of which formulates its own business strategy based on perceived market differences. Global company : An organization that attempts to standardize and integrate operations worldwide in all functional areas. International company : Either a global or a multi domestic company Q2. Give examples to show how an international business manager mightRead MoreInternational Management2930 Words   |  12 Pagesbusinesses to succeed, cultural diversity has to be taken into consideration when formulating business plans and strategies. Managers have also had to develop cross-cultural management skills, which are necessary to be able to manage employees and interact with clients of different cultural backgrounds (Saee 2005). â€Å"Cross-cultural management relies on understanding the cultural behavior and differences of people working in organizations that operate internationally and making them perform with him or herRead MoreInternational finance management7674 Words   |  31 PagesChapter 1 Multinational Financial Management An Overview Lecture Outline Managing the MNC Facing Agency Problems Management Structure of an MNC Why Fimrs Pursue International Business Theory of Comparative Advantage Imperfect Markets Theory Product Cycle Theory How Firms Enga ge in International Business International Trade Licensing Franchising Joint Ventures Acquisitions of Existing Operations Establishing New Foreign Subsidiaries Summary of Methods Valuation Model for an MNC DomesticRead MoreThe Challenges Of International Management1195 Words   |  5 PagesInternational management is defined as the practice of business operations in multiple countries. To be involved in international management professionals must be familiar with many different types of language, culture, economies, and environments. One of the main goals of international management is to link businesses globally and make a profit, while being able to connect various cultures. There are many challenges brought about in the field of international management. One of the biggest challengesRead MoreChallenges of International Business Management1037 Words   |  5 PagesCHALLENGES OF INTERNATIONAL BUSINESS MANAGEMENT What are the challenges of International Business Management? International business management is a term that is used collectively to describe all commercial transactions which include; †¢ Private †¢ Governmental †¢ Sales †¢ Investments †¢ Transportation The above take place between two or more nations. It involves all business activities which partake in cross border activities of goods, services and resources between nations. PrivateRead MoreThe Management Failure Of Tyco International Essay1212 Words   |  5 PagesThe Management Failure of Tyco International Tyco International was founded by Edward Breen in 1960 (Wikipedia, 2007). According to Wikipedia, (2007), Tyco International’s operational headquarters is located in Princeton, New Jersey, and employs 247,900 employees. Dennis Kozlowski became the CEO in 1992, leading with aggressiveness acquiring several other companies into the organization (Wikipedia, 2007). In 1999, after a stock split, rumors began to spread about Tyco’s accounting habitsRead MoreInternational Food and Beverage Management847 Words   |  4 Pages J. Chase, R. B. (1999). Fundamentals of operations management, 4th ed. McGraw -- Hill, New York, NY. Dawson, M., Madera, J. M., Neal, J. A. (2011). Managing bilingual employees: Communication strategies for hospitality managers. International Journal of Contemporary Hospitality Management, 3(4), 319-334. Doi: 10.1108/17554211111162444 Dent, J. (1996). â€Å"Global competition: Challenges for management accounting and control†. Management Accounting Research, 7, 247-269. Di Tommaso, M. R. andRead MoreEssay on Globalization and International Management1582 Words   |  7 Pagespressure of globalisation. Content First of all, the general environment is different in the world stage for each country. The concept of general environment also known as external environment is composed by several elements, that is, international, legal-political, economic, social cultural and technological factors which would have the indirect effects on the organisations (Samson and Daft, 2005). The perfect example will be analysed is, Vogue, the leading fashion magazine for many yearsRead MoreInternational Strategic Management7595 Words   |  31 PagesCHAPTER 11 International Strategic Management After studying this chapter, students should be able to: Characterize the challenges of international strategic management. Assess the basic strategic alternatives available to firms. Distinguish and analyze the components of international strategy. Describe the international strategic management process. Identify and characterize the levels of international strategiesRead MoreInternational Trade Management Lecture Notes Essay1632 Words   |  7 PagesInternational Trade Management Lecture 1 Juney Notes Globalisation Debate Lecture Objectives: 1. Globalisation Trends (Have choices, Cheaper) 1.1 Globalisation 1.2 Trends 1.3 To operate abroad, consider†¦ 2. Anti-globalisation (When you are anti-smth, there would be forms of barriers) 3. Trade barriers – government intervention in international trade 3.1 Free trade 3.2 Trade Barriers 3.3 Why Government Intervene in International Trade 3.3.1 Political Arguments

Korean war Free Essays

Brandy Edmondson Outcomes of the Korea War In 1950, Truman administration responded quickly to the Invasion to help South Korea to expanse American foreign polices and protect It. Since Truman was trying to avoid conflict with china, because he feared it might lead to a new world war. Trauma’s response to the North Korean invasion in June 1950 wasn’t justified for he set in motion for the united States to fight against China. We will write a custom essay sample on Korean war or any similar topic only for you Order Now For bombing the North Korea, China pushed the united States forces back to South Korea showing China was stronger with their forces and would rule under communist. Some of the long terms effect in the Korea War families were torn apart. North Korea would suffer the effect of being ruled under the communism. They were limited on their freedoms. They were controlled so by they didn’t have the freedom of press, religion, or speech. There was little food In North Korea, so many people starved. South Korea has the freedom of press, religion, and speech. They aren’t ruled by a communist after the war so they were able to grow without Limits. The Korea War brought many negative effects to Korea. They say that the Korea was one of the most destructive of the 20th century. The Korea War boost Japan’s economy, for most of the materials used in the recover from the depression of the war, while Japan was able to have success because of The Korea War. Regardless, that the economic wide between the two sides has also deepened with the passage of the time. The Korea War too many die or serious hurt both Korean and American. China forced South Korea to treat back to the South, after the war ended both sides built a wall to divide the country. This invasion wasn’t to me Justified for it was too destructive for both sides and helped other countries when Truman should have been helping the United States rise before the invasion. How to cite Korean war, Papers

Marketing And Communication Process For A Successful Pitching

Questions: 1.Describe the process that you could undertake to identify the potential points of integrate and methods to confirm and ensure that messages can be unified across and integrated offering? 2.Explain the significance of establishing the role of customer within the converge environment to the success of the campaign? Answers: 1. The chief process that could be suitable in this case is that which involves the following steps namely; context analysis, profiling, coordinated communication and control and evaluation respectively. The context analysis is useful in that it involves assessing the environment within which themarketing is being executed. This will capture all the indispensable marketing environment details that are essential in ensuring that the pitching messages are convergent and harmonious (Daymon Holloway, 2010) Profiling involves capturing all the paramount data which is needed in packaging themarketing messages in a convergent manner and sorting it accordingly. Coordinated communication fundamentally involves linking all the relevant parties to the marketing communication in a way that is customer tailored. Essentially, the control and evaluation part involves managing the entire pitching communication and assessing whether it has attained its intended objectives. The process is illustrated below 2. Customers normally play an immense yet critical role in the success of any marketing campaign (Gronroos, 2004). They are important in that they provide useful feedback information to the campaign team. These feedback and responses are essential in tailoring the products and services being pitched to meet the customer needs and preferences satisfactorily. Additionally, the customers` cooperation is also necessary. This is because it makes the whole process be smooth, workable and consistent. References Daymon, C. Holloway, I., 2010. Qualitative research methods in public relations and marketing communications. s.l.:Routledge. Gronroos, C., 2004. The relationship marketing process: communication, interaction, dialogue, value. Jouranal of business industrial marketing, 2(19), pp. 99-113.

Parallels Of Latin American Culture Essays - Pedro Pramo, Juan Rulfo

Parallels Of Latin American Culture There is an uncountable amount of references of Latin American culture found within the literature, Pedro Paramo by Juan Rulfo, and No One Writes To the Colonel by Gabriel Garcia Marquez. The question is; can the reader whose cultural experiences are based in the United States of American relate and make relevant to themselves the aspects of Latin American Culture? Through the comparison of sport, such as cock-fighting, a Latin American pastime, The roles of a small town vs. a large urban American city, and the part the Patron plays in the community, it can be seen that the United States reader does not have the Latin American experiences necessary to easily relate to many of the situations presented in the texts. Cock-fighting is an important sport in No On Writes to the Colonel, and is referred to many times through out the book. Cock-fighting is used as a means for economic gain and an improvement in ones standing in the community. Cock-fighting in the story is viewed in different lights. To some, the fights represent the risk of gambling and the decaying state of the society. These people would see the violent and greedy nature of the sport as the peoples last resort for economic stability with a high price to pay; morals and decency. The other side of the spectrum would view the sport as a highly entertaining pastime that has monetary as well as social benefits. A man could become rich and respected off the fighting ability of his trained animal. Interestingly enough there is a highly similar sport in the United States that faces these exact clashing viewpoints; for example, the highly regarded and disregarded sport of professional wrestling. One side of the United States population would cite this activity as an immoral and disgusting sport that feeds on the lust for money and violence of a lower-class group of individuals. However, the opposing side views it merely as a good laugh and an easy and entertaining outlet for mans inscrutable appetite for gambling. These two parallels between Latin American culture as presented in these two texts and United States culture, obviously give the U.S. reader the ability to make the situations and pastimes presented in the book relevant to themselves. In Pedro Paramo , the plot is based around an extremely small and isolated town named Comala, in the midst of the Mexican landscape. This setting is often presented in Latin American literature because it is only there where small towns are isolated from each other and the rest of the world because of barriers in the terrain and communication, as well as tradition. The city of Comala, and isolated and desolate ghost city is not questioned or uncommon when viewed in Latin American literature, however there is very little like this to be found in the United States. The United States reader would know that throughout the U.S. landmass even small distant cities are connected to the tangle of communication, commerce and tourism that is America. It is because the U.S. reader has never been in an environment as isolated and completely separated from a mainstream society as seen in Comala in Pedro Paramo, it is hard to really relate to that type of setting. This is one example of the vast differences between the two cultures that interferes with the readers ability to connect with the relevance of some of the material in Latin American literature. One more example that demonstrates the effect that the differences in the cultures of Latin American and the United States have on the readers ability to relate to the text, is the role of a Patron in a community. Throughout both of the texts the Patron plays a very important part. He is feared, he is respected and he is the corrupt owner of towns and their inhabitants. In the Latin American culture it is not considered to be a monopolistic type of situation, rather more of a community leader controlling the town. In a land of free enterprise and a place where the government has control over the amount of control that one person can have over the people, the readers in the United States have very little to relate to when it comes to the role of the Patron. Although the Patron plays a very solid role in Latin American society, there is very little comparison to something of that sort in the U.S. Once again there seems to be one more

Education In France Example

Education In France Example Education In France – Book Report/Review Example Book Review: Education in France Book Review: Education in France France is the second largest country In Europe. It is also among the countries that enjoyed immense power and d influence in the past. In fact, one may argue that France had immense and continues to change the world. That is, in terms of culture and education more specifically. France is the fourth most populous nation. Over half of her population resides in cities. As result, France has a very high percentage literacy rate of up to 99%. Consequently, like other technologically developed countries, France’s rate of population growth has been slow especially after the second world (Gutek, 1993).The rate of farming activities has reduced even though agriculture is an important sector of the French economy. Moreover, the fact that about 33% of the land in France is arable under the country’s temperate climate. The land availability has led to a more urbanized France. Urbanization accompanies an increase in t echnological advancement. The advancement influences positively on the French education by mounting technological secondary schools as well as the vocational schools.The irony is that the French society is both customary and contemporary it is laissez-faire and at the same time conformist. In addition, it is religious and the same time secular. Regardless of these paradoxes, the French distinguish their country as a culturally unsurpassed leading light of the world culture. The impression that the French had a mission to civilize the world has had a profound influence on the French education. The phenomenon is evident through France’s activities in the eighteenth century. During this period, the French language rose to eminence of ousting Latin as the international diplomatic language (Gutek, 1993).The French were of the view that culture and common language gave them the French identity. Educationalists emphasized the responsibility of schools in broadcasting and upholding l anguage decorum, cultural tradition and preservation of the French identity. French system of education has seen to it that France thrives in its multicultural, multiethnic and multiracial character. France as a nation assumes the responsibility for service delivery in the education system since the creation of modern revolution. Policy makers within the state recognize the need to modernize education and make it influence the economy positively.ReferencesGutek, G. L. (1993). American education in a global society: Internationalizing teacher education. New York u.a: Longman.

The Complete List of NCAA Division 3 Colleges (Updated)

The Complete List of NCAA Division 3 Colleges (Updated) SAT / ACT Prep Online Guides and Tips The NCAA- the major governing body for intercollegiate sports- separates its member institutions by divisions. Division III colleges are generally the smallest and have the fewest resources for their athletic teams; however, Division IIIis the biggest division in terms of number of schools and student-athletes. Many Division III schools take pride in their sports teams, and athletes comprise a significant percentage of the student population. In this article, I’ll give you a basic understanding of Division III as well as a complete list of current Division III schools, organized by state. Why Are There NCAA Divisions? The NCAA made divisions to create competitive balance and a level playing field. The existence of divisions is meant to enable schools to compete against other schools of a similar size and with similar resources. What Makes Division III Unique? In Division III, there are no athletic scholarships.Sports teams have shorter practice times and playing seasons than they do in Divisions I and II. Additionally, in Division III, the focus is more on the participant than it is on generating revenue or creating events for spectators. Here are some fun facts to know about Division III: There are more than 194,000 athletes in Division III 80% of Division III schools are private Each Division III school sponsors an average of 18 sports Complete List of NCAA Division III Colleges Below, we give you the complete list of NCAA Division III colleges for the 2018-19 school year. At present, there are more than 440 schools in Division III. But how can you use this list? If there's a particular college you're considering applying to, you can look at this list to determine whether that school is a Division III institution or not. You can alsocheck to see which colleges are Division III in a certain sport you're interested in.Note that some Division III schools might compete in Division I for one or two sports. Alabama Birmingham-Southern College Huntingdon College Arkansas Hendrix College University of the Ozarks (Arkansas) California California Institute of Technology (Caltech) California Lutheran University Chapman University Claremont McKenna–Harvey Mudd–Scripps Colleges Mills College Occidental College Pomona–Pitzer Colleges University of California, Santa Cruz University of La Verne University of Redlands Whittier College Colorado Colorado College Connecticut Albertus Magnus College Connecticut College Eastern Connecticut State University Mitchell College Trinity College (Connecticut) U.S. Coast Guard Academy University of St. Joseph (Connecticut) Wesleyan University (Connecticut) Western Connecticut State University District of Columbia Catholic University Gallaudet University Trinity Washington University Delaware Wesley College Georgia Agnes Scott College Berry College Covenant College Emory University LaGrange College Oglethorpe University Piedmont College Wesleyan College (Georgia) Iowa Buena Vista University Central College (Iowa) Coe College Cornell College Grinnell College Iowa Wesleyan University Loras College Luther College Simpson College University of Dubuque Wartburg College Illinois Augustana College (Illinois) Aurora University Benedictine University (Illinois) Blackburn College Concordia University Chicago Dominican University (Illinois) Elmhurst College Eureka College Greenville University Illinois College Illinois Institute of Technology Illinois Wesleyan University Knox College Lake Forest College MacMurray College Millikin University Monmouth College (Illinois) North Central College North Park University Principia College Rockford University University of Chicago Wheaton College (Illinois) Indiana Anderson University (Indiana) DePauw University Earlham College Franklin College Hanover College Manchester University Rose-Hulman Institute of Technology Saint Mary's College (Indiana) Trine University Wabash College Kentucky Berea College Centre College Spalding University Thomas More College Transylvania University Louisiana Centenary College (Louisiana) Louisiana College Massachusetts Amherst College Anna Maria College Babson College Bay Path University Becker College Brandeis University Bridgewater State University Clark University (Massachusetts) Curry College Dean College Eastern Nazarene College Elms College Emerson College Emmanuel College (Massachusetts) Endicott College Fitchburg State University Framingham State University Gordon College Lasell College Lesley University Massachusetts College of Liberal Arts Massachusetts Institute of Technology (MIT) Massachusetts Maritime Academy Mount Holyoke College Newbury College Nichols College Pine Manor College Regis College (Massachusetts) Salem State University Simmons University Smith College Springfield College Suffolk University Tufts University University of Massachusetts Boston University of Massachusetts, Dartmouth Wellesley College Wentworth Institute of Technology Western New England University Westfield State University Wheaton College (Massachusetts) Williams College Worcester Polytechnic Institute Worcester State University Maryland Frostburg State University Goucher College Hood College Johns Hopkins University McDaniel College Notre Dame of Maryland University Salisbury University St. Mary's College of Maryland Stevenson University Washington College (Maryland) Maine Bates College Bowdoin College Colby College Husson University Maine Maritime Academy Saint Joseph's College (Maine) Thomas College University of Maine at Presque Isle University of Maine, Farmington University of New England University of Southern Maine Michigan Adrian College Albion College Alma College Calvin College Finlandia University Hope College Kalamazoo College Olivet College Minnesota Augsburg University Bethany Lutheran College Bethel University (Minnesota) Carleton College College of Saint Benedict Concordia College, Moorhead Crown College (Minnesota) Gustavus Adolphus College Hamline University Macalester College Martin Luther College North Central University Saint John's University (Minnesota) Saint Mary's University of Minnesota St. Catherine University St. Olaf College The College of St. Scholastica University of Minnesota, Morris University of Northwestern–St. Paul University of St. Thomas (Minnesota) Missouri Fontbonne University Washington University in St. Louis Webster University Westminster College (Missouri) Mississippi Belhaven University Millsaps College North Carolina Brevard College Greensboro College Guilford College Meredith College Methodist University North Carolina Wesleyan College Pfeiffer University Salem College (North Carolina) William Peace University Nebraska Nebraska Wesleyan University New Hampshire Colby-Sawyer College Keene State College New England College Plymouth State University Rivier University New Jersey Centenary University (New Jersey) College of Saint Elizabeth Drew University Fairleigh Dickinson University, Florham Kean University Montclair State University New Jersey City University Ramapo College Rowan University Rutgers, The State Univ. of New Jersey, Camden Rutgers, The State Univ. of New Jersey, Newark Stevens Institute of Technology Stockton University The College of New Jersey William Paterson University of New Jersey New York Alfred State College Alfred University Bard College Baruch College Brooklyn College Buffalo State, State University of New York Cazenovia College Clarkson University College at Brockport, State University of New York College of Mount Saint Vincent College of New Rochelle College of Staten Island D'Youville College Elmira College Farmingdale State College Hamilton College Hartwick College Hilbert College Hobart and William Smith Colleges Houghton College Hunter College Ithaca College John Jay College of Criminal Justice Keuka College Lehman College Manhattanville College Medaille College Medgar Evers College Morrisville State College Mount Saint Mary College (New York) Nazareth College New York University Plattsburgh State University of New York Purchase College, State University of New York Rensselaer Polytechnic Institute (RPI) Rochester Institute of Technology Sarah Lawrence College Skidmore College St. John Fisher College St. Joseph's College (Brooklyn) St. Joseph's College (Long Island) St. Lawrence University State University College at Old Westbury State University of New York at Canton State University of New York atCobleskill State University of New York atCortland State University of New York atDelhi State University of New York atGeneseo State University of New York atNew Paltz State University of New York atOneonta State University of New York atOswego State University of New York atPotsdam State University of New York Maritime College State University of New York Polytechnic Institute The City College of New York The Sage Colleges The State University of New York at Fredonia U.S. Merchant Marine Academy Union College (New York) University of Rochester Utica College Vassar College Wells College Yeshiva University York College (New York) Ohio Baldwin Wallace University Bluffton University Capital University Case Western Reserve University Defiance College Denison University Franciscan University of Steubenville Heidelberg University Hiram College John Carroll University Kenyon College Marietta College Mount St. Joseph University Muskingum University Oberlin College Ohio Northern University Ohio Wesleyan University Otterbein University The College of Wooster University of Mount Union Wilmington College (Ohio) Wittenberg University Oregon George Fox University Lewis Clark College Linfield College Pacific University (Oregon) Willamette University Pennsylvania Albright College Allegheny College Alvernia University Arcadia University Bryn Athyn College Bryn Mawr College Cabrini University Cairn University Carnegie Mellon University Cedar Crest College Chatham University Clarks Summit University Delaware Valley University DeSales University Dickinson College Eastern University Elizabethtown College Franklin Marshall College Geneva College Gettysburg College Grove City College Gwynedd Mercy University Haverford College Immaculata University Juniata College Keystone College King's College (Pennsylvania) La Roche College Lancaster Bible College Lebanon Valley College Lycoming College Marywood University Messiah College Misericordia University Moravian College Mount Aloysius College Muhlenberg College Neumann University Penn State Berks College Penn State Harrisburg Penn State University, Abington Penn State University, Altoona Pennsylvania College of Technology Pennsylvania State Univ. Erie, the Behrend College Rosemont College Saint Vincent College Susquehanna University Swarthmore College Thiel College University of Pittsburgh, Bradford University of Pittsburgh, Greensburg University of Scranton University of Valley Forge Ursinus College Washington and Jefferson College Waynesburg University Westminster College (Pennsylvania) Widener University Wilkes University Wilson College York College (Pennsylvania) Rhode Island Johnson Wales University (Providence) Rhode Island College Roger Williams University Salve Regina University Tennessee Maryville College (Tennessee) Rhodes College University of the South Texas Austin College Concordia University Texas East Texas Baptist University Hardin-Simmons University Howard Payne University LeTourneau University McMurry University Schreiner University Southwestern University (Texas) Sul Ross State University Texas Lutheran University The University of Texas at Tyler Trinity University (Texas) University of Dallas University of Mary Hardin-Baylor University of Texas at Dallas Virginia Averett University Bridgewater College (Virginia) Christopher Newport University Eastern Mennonite University Emory and Henry College Ferrum College Hampden-Sydney College Hollins University Lynchburg University Mary Baldwin University Marymount University (Virginia) Randolph College Randolph-Macon College Roanoke College Shenandoah University Southern Virginia University Sweet Briar College University of Mary Washington Virginia Wesleyan College Washington and Lee University Vermont Castleton University Middlebury College Northern Vermont University–Johnson Northern Vermont University–Lyndon Norwich University Southern Vermont College Washington Pacific Lutheran University University of Puget Sound Whitman College Whitworth University Wisconsin Alverno College Beloit College Carroll University (Wisconsin) Carthage College Concordia University Wisconsin Edgewood College Lakeland University Lawrence University Maranatha Baptist University Marian University (Wisconsin) Milwaukee School of Engineering Mount Mary University Northland College Ripon College St. Norbert College University of Wisconsin–Eau Claire University of Wisconsin–La Crosse University of Wisconsin–Oshkosh University of Wisconsin–Platteville University of Wisconsin–River Falls University of Wisconsin–Stevens Point University of Wisconsin–Stout University of Wisconsin–Superior University of Wisconsin–Whitewater Wisconsin Lutheran College West Virginia Bethany College (West Virginia) What's Next? Learn the difference between NCAA divisions.If you're a prospective student-athlete, be sure that you know the SAT and ACT scores you'll need to be eligible to participate in NCAA athletics. Athletics should only only be one component of your college decision. Read our expert article on how to choose the best college for you. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

THE IMPACT OF DRESSING ROOM LIGHTING DIRECTIONS ON CONSUMER Research Paper

THE IMPACT OF DRESSING ROOM LIGHTING DIRECTIONS ON CONSUMER - Research Paper Example The hypothesis are whether there is a positive impact towards lighting in dressing rooms and whether the emotional state of mind of any buyer is affected by the lighting system thereof. The design of the retail stores in aspects of display of clothes, the entrance, space availed for shopping, the dressing space and finally the mood and atmosphere in general, plays a key role in attracting and maintaining customers. The satisfaction of any consumer who comes in the retail shop is at the core of business growth and survival. To the management team, it is vital to lay consideration of the atmosphere of the store and the mood that will arouse the customers for maximum satisfaction. It is very important to understand the mood of the consumer base in order to determine the aspects to focus on in store layout and design. One of the aspects that are mostly sensitized on is the lighting in the dressing room. This analysis looks into the impact in which lighting in the dressing rooms has had in consumer conceptions and perceived decisions. Research is being done on the environment and the effects on arousal of the customer, perceived outlook and finally in making the final p urchase. The dressing room is at the core where the consumer makes the overall decision whether to purchase the outfit or not. The look the customer perceives from the mirror view and the lighting of the room plays the key to decision making. Despite the fact that retailers have gone to extreme lengths to attract consumers with discounts and display the best outfits in stores, this fact alone cannot influence the final decision for making the purchase. A customer will spend more money if his/her shopping experience is satisfied to the maximum (Donovan et al., 1994). Lighting factors to be considered include the positioning of the light i.e. overhead, frontal, side by side or any other position; the amount of lighting dispensed i.e. too